Be creative and keep it simple
The brilliant and original ‘Ad Man’ David Ogilvy was described by Time Magazine as ‘the most sort after wizard in the advertising business’. He started Ogilvy & Mather in 1949 and went on to make it an industry icon that still exists as a powerful force today.
The reason I mention Ogilvy, (besides the fact I worked there during my years in Sydney), is that although the number of marketing channels have expanded and are constantly changing, the fundamentals of great advertising have remained the same.
We need to capture your customers attention and give them a good reason to buy your product. It's imperative to keep things simple and avoid the tendency to overcomplicate.
The great advancements in technology enables us to effectively target your customers.
The basics remain the same:
- Identify your products unique selling points
- Get the price right
- Make your advertising creative
- Deliver your message to your target market
- Constantly monitor and review the effectiveness of your marketing campaigns
Who are we?
We are communicators that use the latest technology to connect your brand to your target market.
We combine creativity with digital and traditional media channels to effectively communicate your message.
Our aim is to get you to stand out from your competition by giving you a powerful and highly visible presence.
We use a 6 Step process:
Meeting – We ask all the important questions in order to provide the most appropriate strategy.
Research – We analyse the market and your competition
Proposal – We create a marketing plan
Development – We develop the creative concepts and design the campaign elements.
Launch – We roll out the marketing and launch the campaign.
Monitor – We monitor and analyse the campaign to make sure we are getting the best possible results.